free html hit counter Yahoo Launches Soul Search | John Battelle's Search Blog

Yahoo Launches Soul Search

By - April 06, 2004

onion_logoFunny Onion spoof (is there any other kind?):


“A soul search often required backpacking trips across Europe, disastrous long-term relationships with incompatible lovers, and years of expensive therapy,” Semel said. “Worse, the search process often included depression, lowered self-worth, and intense doubt.”

Semel called the old way of seeking clarity “a logistical nightmare.”…

“There are bound to be some bugs, but we’re not too worried,” Semel said. “We at Yahoo have a lot of experience in helping people navigate an environment full of falsehoods, random useless information, and truly horrifying pornography. I don’t think the human soul will hold any real surprises for us.”

Early reviews from consumers have been overwhelmingly positive.

“I was skeptical, I’ll admit,” said former Boston-area investment banker Royce Creighton. “But after two minutes on Yahoo Soul Search, I found that being born into a family of bankers didn’t mean I had to be a banker. Half an hour of advanced soul-searching helped me find a buyer for my house, an alpaca farm for sale in Wyoming, and a highly recommended acupuncturist in Cheyenne. I’ve never been happier… and I found all this inside myself through Yahoo!”


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One thought on “Yahoo Launches Soul Search

  1. Worse yet, Yahoo actually went ahead and implemented the feature. Don’t believe me? Do a yahoo search for “what is my destiny”.

    I’m not sure if this is amusing or not, this faddish move to ‘google bomb’ and ‘easter egg’ the search engines.