free html hit counter Claria Files For IPO - John Battelle's Search Blog

Claria Files For IPO

By - April 08, 2004

claria-logoChange your name from Gator, get the books in order, put happy smiling people on your website, and file. OK, Marchex,, BrightMail,, Salesforce, Claria. Do we have a trend yet? Do we have a problem yet?

Bankers: Deutsche Bank Securities, Piper Jaffray, and Thomas Weisel Partners.

The S-1 is here.

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6 thoughts on “Claria Files For IPO

  1. John says:

    I’m going to be ill.

  2. pb says:

    If you really want to get ill, check Claria’s financials:

    $35m earnings on $90m revs in 2003. I just about fell out of my seat.

  3. John says:

    Yeah, but earning aside, the company is so evil.

  4. Allison says:

    Evil? For creating a company and a product that has worked? For being up front about what they do? For earning $35m on $90m revenue in 2003? Sign me up for some of that stock, baby!

  5. Rob says:

    These guys deliver amazing results for advertisers, it’s just that simple. One might argue with how they do it, but if it’s a targeted ad surely that’s better than the kind of interruptive, irrelevant nonsense one puts up with every evening on television… see my blog for more comments on them.

  6. Brad says:

    You may not like the space they’re in, but they’re honest in their business dealings. Sure pay their vp of sales a ton of money.