free html hit counter Topix Launches Today - John Battelle's Search Blog

Topix Launches Today

By - March 08, 2004

The beta has been up for a while, but today marks the official launch of Topix, Rich Skrenta’s latest creation. From the release: today launched the Internet’s largest news site (, and the first site to localize disparate audiences through content. features 150,000 topical news pages and local news for every US ZIP code. The Company‚s patent-pending artificial intelligence (AI) categorization engine provides a concept-based method towards aggregating news, which is unlike other vendors‚ keyword-based search techniques. The proprietary technology from provides readers with micro-targeted news and intuitive navigation that improves search relevance and overall search experience through the delivery of localized, targeted news. Furthermore,’s content reaches users that can be specifically defined by their locality, profession or interests. As a result, businesses that advertise on can maximize their online advertising budget by ensuring that their messages are directed to their desired target demographic.

Congrats, Rich! (Also, Gary Price has an Interview with Rich ….)

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9 thoughts on “Topix Launches Today

  1. Anon says:

    I think this press release may be a bit self-congratulatory. Localized news, segregated by subject, has been done, in a BIG way, for quite a long time, at

  2. Jim says:

    wow, is out2 still around. It looks much like it did years ago. Right idea, but desperately in need of more active ‘localized’ locals.

  3. Anon says:

    It’s gonna go franchise Real Soon Now…

  4. Sikko2go says:

    I like news sites, but personally I feel a bit sad when a presumabbly US based site offers the option US/World, but when clicking on it reveals a page called ‘US news’. As if outside the US you’ll only find the great Nowhere. For me as someone from the other side of the pond (Netherlands, to be more specific) it’s over right there…

  5. Rich Skrenta says:

    US news on that page is in column 2, World news is in column 3… Click on the World News heading for only world news from there.

    Sorry about the confusing UI…

  6. Anon says:

    I agree with Jim about out2. I have been watching it for about 4 years now. I had high hopes for it, but it really has not done enough to expand and grow. It truly is still only a Palm Beach local edition. Needs to have some better marketing strategies.

  7. anon says:

    yes it seems out2 is pretty stagnant. Lot’s of dead stuff on there that never seemed to make it- like in the feature writers who no longer contribute, and the education section ….i thought it would grow alot faster than it did.

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