When I met with Erik Matlick of Industry Brains last week, he mentioned that the company was about to get much stronger in the financial publishing vertical. The news is now official, IBrains has added The Motley Fool, Kiplinger, Zacks, and Salary.com to its portfolio. I certainly am encouraged by this, and hope the company and lots more like it flourish. Press release in extended entry….
IndustryBrains Expands Site-Specific Paid Listings
In Financial Category with the Addition of
The MotleyFool.com, Kiplinger.com, Zacks.com and Salary.com
NEW YORK (March 10, 2004) IndustryBrains, the leader in site-specific contextually relevant advertising, announced today it has further expanded its financial vertical by partnering with The Motley Fool, Kiplinger.com, Zacks, and Salary.com.
The MotleyFool.com. Kiplinger.com, Zacks.com and Salary.com join a prestigious network of sites that include BusinessWeek and BankRate to offer financial advertisers site-specific and category-specific cost per click opportunities. A buy into the financial category results in exposure to 5 million monthly unique visitors across all six sites.
“Site specific targeting on premium sites has consistently proven to generate a lower cost-per-lead than programs utilizing a network model.” says IndustryBrains CEO Erik Matlick. “The addition of The Motley Fool, Kiplinger, Salary.com and Zacks Financial Network means that our advertisers will have access to the highest-quality audience on the web.” says IndustryBrains CEO Erik Matlick. “
We were able to point to the benefits of IndustryBrains almost immediately, from both a revenue and a partnership perspective,” said Jeff Kaplan, General Manager, MotleyFool.com. “In the short period following the roll-out of IndustryBrains listings on MotleyFool.com, IndustryBrains has proven to have our best interest in mind while being able to generate additional revenue for our site.”
Unlike network driven paid listings programs, IndustryBrain’s technology is private-labeled by partner sites and is totally transparent to the user. This enables publishers to leverage their own brands to bring in advertisers who are willing to pay more for placement on a highly-regarded site.
“IndustryBrains provides an effective way for us to easily derive incremental revenue from our editorial pages and email newsletters,” said Edward Kelleher, General Manager, Kiplinger.com. “They have created a unique product that helps us grow our business.”
Users tend to trust paid listing results returned on branded sites they are familiar with. The result is more cost effective advertising performance. One U.S.-based client reported cost-per-lead acquisition using IndustryBrains to be only $7.00 vs. $48.69 using Overture and $21.49 using Google.
The Motley Fool, Inc. educates, amuses, and enriches more than 30 million people each month and is a leading provider of financial education and independent advice. Since 1993, The Motley Fool has been on hand to help people achieve financial independence across a wide variety of online and offline media channels including: its award-winning website at www.Fool.com
Founded in 1978, Zacks
Launched in 2002, New York-based IndustryBrains
George H. Simpson Communications