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Nielsen and TiVo Unite on Ratings

By - February 05, 2004

MediaPost reports that TiVo and Neilsen are now working together to create a ratings report for the TiVo environment. This feels rather oxymoronic – TiVo has perfect information on its users, why does it need Nielsen? – but then again, Nielsen has a validating brand and distribution to the major advertisers. I can’t help but wonder if the service wil lbe entirely honest about how destructive TiVo is to the 30 second spot, but we’ll see. Note this quote, from the Nielsen guy: “The first step right now will be program content. We hope to get to commercial avoidance data later.” Yeah…as later as possible.

On the note of TiVo, I’m going down to see their CEO Mike Ramsay next week for the book and my column. What do you want to know about TiVo that I can ask him?


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5 thoughts on “Nielsen and TiVo Unite on Ratings

  1. What will really happen when broadcast flag technology goes live?

  2. ben temchine says:

    Can Tivo make channels programmed by Tivo users and make them available to other users? Not unlike a blog…

  3. Great questions! More, more!

  4. Why does he have an incompetent marketing department that’s incapable of articulating the product benefits to potential customers?

    Everybody who has one of these devices loves it.

    Yet very few people buy it.

    I conclude that they cannot communicate the goodness of the product before the time of purchase.

  5. I’m with Jakob. I’ve taken to giving them as gifts because I can’t convince folks that it’s worth the money. I come back a month later and find that they love their Tivo. Many of my friends have had the exact same experience. “Here, Dad. Just try it for a month. Really!”

    The whole “pause live TV” was the least compelling feature of Tivo. It goes sooo much more than that. If Apple bought Tivo, they’d sell millions of ‘em–quickly.