free html hit counter Net Penetration Surpasses Cable... - John Battelle's Search Blog

Net Penetration Surpasses Cable…

By - February 24, 2004

cabletv.jpgBut of course, that’s due to cable modems….MediaPost reports….

This is important as it relates to the psychology of the media buyer. Cable is a huge market, nearly $81 billion or so if I recall (more media revenue stats, head to the census, thanks Gary…). When advertisers realize that that net has better distribution than cable, there will be something of an “aha” moment. I’m feeling ever more confident of my prediction that online ad revenues will surpass expectations this year….

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