KeepMedia has decided, it seems, that RSS will aide them in promoting singups to their service. From a spokesman: “We launched an RSS feed today at http://www.keepmedia.com/rss/featurednews and plan to launch others in the near future. Our RSS feed contains an average of 12-15 stories per day. Our editors pick several big stories each day and provide related articles from our 160+ magazines. We will frequently select stories from the archives that serve to provide historical background. At this point, we have found that we are the only RSS source for the overwhelming majority of magazine and newspaper titles on the KeepMedia newsstand. Linked stories are free to RSS users and to anyone who accesses those specific stories. …If a blogger links to one of the stories in our RSS feed, his audience will have free access to that story, however, if they want to further browse or search on KeepMedia and are not subscribers they will hit our paid-wall.”
This means some stuff previously behind registration walls will be available for blogging…The company also announced new relationships with The Atlantic and USA Today.