Germane to the Last Post…

By jbat - February 17, 2004

Stefanie’s piece on CNET this morning: Search wars are about to get personal. In it she notes that new comScore research points to a lack of loyalty toward search brands, even Google.

http://www.resourceshelf.com gary

Stefanie’s article doesn’t mention that in October, Yahoo introduced a “personalization” tool on it’s Yahoo Shopping site. It’s called, SmartSort.
http://shopping.yahoo.com/smartsort/

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John Battelle, 45, is an entrepreneur, journalist, professor, and author who has founded or co-founded scores of online, conference, magazine, and other media businesses.

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