Comments on: FindWhat Buys Again… http://battellemedia.com/archives/2004/02/findwhat_buys_again.php?utm_source=rss&utm_medium=rss&utm_campaign=findwhat_buys_again Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Niki Scevak http://battellemedia.com/archives/2004/02/findwhat_buys_again.php#comment-24905 Niki Scevak Tue, 24 Feb 2004 21:32:47 +0000 http://battellemedia.com/archives/2004/02/findwhat_buys_again.php#comment-24905 <p>There is one important thing to remember about paid search. The value has largely gone to the firm with the consumer relationship (Google, Yahoo, MSN) and not the firm with the advertiser relationship (Overture, Looksmart, Findwhat). That's the reason Overture was sold. In the year before it was, Overture's revenues rose 74% but profitability halved There is one important thing to remember about paid search. The value has largely gone to the firm with the consumer relationship (Google, Yahoo, MSN) and not the firm with the advertiser relationship (Overture, Looksmart, Findwhat). That’s the reason Overture was sold. In the year before it was, Overture’s revenues rose 74% but profitability halved

]]> By: Jeff Coyle http://battellemedia.com/archives/2004/02/findwhat_buys_again.php#comment-24904 Jeff Coyle Tue, 24 Feb 2004 17:24:17 +0000 http://battellemedia.com/archives/2004/02/findwhat_buys_again.php#comment-24904 <p>I just spoke with my Acct. Manager at FindWhat, and he didn't have any great information...I guess I'll be waiting to hear the buzz at SES too. </p> <p>Comet's current download is recognized as adware by most adware blocking software. It will be interesting to find out why Findwhat wants them, and if it is for reasons outside of simply expanding their network of users (like the e-spotting deal).</p> <p>Other info on Findwhat.com - They only publish seven of their affiliates, although they have hundreds/thousands...The ones they publish are Cnet, Webcrawler, Metacrawler, Excite, Mamma, Dogpile and Lycos. </p> <p>Their old push was that they were low-cost and had great customer service. I agree with both of those points. </p> <p>One has to wonder if they will be happy floating in the "Tier 2" PPC-SE space, or will they continue to acquire companies for traffic to compete with the big guys.<br /> </p> I just spoke with my Acct. Manager at FindWhat, and he didn’t have any great information…I guess I’ll be waiting to hear the buzz at SES too.

Comet’s current download is recognized as adware by most adware blocking software. It will be interesting to find out why Findwhat wants them, and if it is for reasons outside of simply expanding their network of users (like the e-spotting deal).

Other info on Findwhat.com – They only publish seven of their affiliates, although they have hundreds/thousands…The ones they publish are Cnet, Webcrawler, Metacrawler, Excite, Mamma, Dogpile and Lycos.

Their old push was that they were low-cost and had great customer service. I agree with both of those points.

One has to wonder if they will be happy floating in the “Tier 2″ PPC-SE space, or will they continue to acquire companies for traffic to compete with the big guys.

]]> By: Janice McCallum http://battellemedia.com/archives/2004/02/findwhat_buys_again.php#comment-24903 Janice McCallum Tue, 24 Feb 2004 13:06:04 +0000 http://battellemedia.com/archives/2004/02/findwhat_buys_again.php#comment-24903 <p>FindWhat's deal with Verizon to provide contextual ads for SuperPages.com, which is scheduled to relaunch March 1, puts them in a very good position to benefit from the surge in growth of "local search" and online advertising by SMEs. There should be lots of buzz about it next week.</p> FindWhat’s deal with Verizon to provide contextual ads for SuperPages.com, which is scheduled to relaunch March 1, puts them in a very good position to benefit from the surge in growth of “local search” and online advertising by SMEs. There should be lots of buzz about it next week.

]]> By: Andy Beal http://battellemedia.com/archives/2004/02/findwhat_buys_again.php#comment-24902 Andy Beal Tue, 24 Feb 2004 02:10:32 +0000 http://battellemedia.com/archives/2004/02/findwhat_buys_again.php#comment-24902 <p>They've been flying under the radar for the past few years. I'm not convinced that all of their acquisitions add value to their business (espotting does). Will be interesting to see what they do with Comet.</p> They’ve been flying under the radar for the past few years. I’m not convinced that all of their acquisitions add value to their business (espotting does). Will be interesting to see what they do with Comet.

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