free html hit counter Stats and Trends in Online Media | John Battelle's Search Blog

Stats and Trends in Online Media

By - January 06, 2004

A busy day in marketing land, with loads of stats and trends. First, a study shows that “cross-channelers” – folks who use both a website and a second medium to interact with a brand, do it more with television brands than with magazines. Does this mean magazines are doomed? No, it means magazines are deeply lame when it comes to the web, IMHO.
Marketing Wonk also notes more proof of a strong, search driven Holiday season, and the increasing trend of media buys favoring online and cable over network and magazines….

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One thought on “Stats and Trends in Online Media

  1. All of the non-technical magazines that I read have really lame websites. When it comes to the web, I agree that magazines are lame in general.

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