Second Tier Players Strengthen

MediaPost reports that top members of the team behind Sprinks, which Google recently purchased and essentially folded into AdWords (why?see here), have landed at Kanoodle. Kanoodle also got a round of funding, and opened an office in NYC. They have a keyword search product, and will probably add contextual and local advertising products next. It’s a sign of the robust market around paid search, and a good thing that companies besides Overture and Google can continue to thrive.