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	<title>Comments on: In a Name&#8230;</title>
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	<link>http://battellemedia.com/archives/2003/12/in_a_name.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=in_a_name</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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	<item>
		<title>By: dreww</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25293</link>
		<dc:creator>dreww</dc:creator>
		<pubDate>Tue, 30 Dec 2003 13:34:55 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25293</guid>
		<description>&lt;p&gt;How about: &quot;Battelle&#039;s Regular Expression&quot;?&lt;/p&gt;

&lt;p&gt;with perhaps a suitable subtitle, for people who aren&#039;t damaged enough to get the joke.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How about: &#8220;Battelle&#8217;s Regular Expression&#8221;?</p>
<p>with perhaps a suitable subtitle, for people who aren&#8217;t damaged enough to get the joke.</p>
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	<item>
		<title>By: Louis Rossetto</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25292</link>
		<dc:creator>Louis Rossetto</dc:creator>
		<pubDate>Wed, 24 Dec 2003 02:21:54 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25292</guid>
		<description>&lt;p&gt;I actually like Searchblog,  because it is what it is, without pretensions. Whatever you pick, it should sound personal, handmade, humorous, the anti-corporate. Most of the names suggested so far sound like they could have been thrown up by some media behemoth or fundamentalist religious org. How about SearchMe? Or SearchWhiz? Or just plain JBat? You are the brand, after all. &lt;/p&gt;

&lt;p&gt;L&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I actually like Searchblog,  because it is what it is, without pretensions. Whatever you pick, it should sound personal, handmade, humorous, the anti-corporate. Most of the names suggested so far sound like they could have been thrown up by some media behemoth or fundamentalist religious org. How about SearchMe? Or SearchWhiz? Or just plain JBat? You are the brand, after all. </p>
<p>L</p>
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		<title>By: John Battelle</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25291</link>
		<dc:creator>John Battelle</dc:creator>
		<pubDate>Mon, 22 Dec 2003 05:10:05 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25291</guid>
		<description>&lt;p&gt;I like Searchlight. Nice. The book is not just about Google, and it already has a name - The Search - Business and Culture in The Age of Google. No that it can&#039;t change.... Kevin Kelly among others think I should just call it &quot;Search&quot;. Which is pretty strong. And generic. &lt;br /&gt;
But back to the site. Any more ideas out there?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I like Searchlight. Nice. The book is not just about Google, and it already has a name &#8211; The Search &#8211; Business and Culture in The Age of Google. No that it can&#8217;t change&#8230;. Kevin Kelly among others think I should just call it &#8220;Search&#8221;. Which is pretty strong. And generic. <br />
But back to the site. Any more ideas out there?</p>
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	<item>
		<title>By: isabel maxwell</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25290</link>
		<dc:creator>isabel maxwell</dc:creator>
		<pubDate>Sun, 21 Dec 2003 02:26:56 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25290</guid>
		<description>&lt;p&gt;hey, wow. this takes me back - - &lt;br /&gt;
i thought &quot;search link&quot; too&lt;/p&gt;

&lt;p&gt;but then i&#039;m v jet lagged, it&#039;s 4.30am in Israel coming up to xmas day and 3rd day of Chanukah&lt;/p&gt;

&lt;p&gt;so i vote for &lt;br /&gt;
&quot;Search Blink&quot;&lt;/p&gt;

&lt;p&gt;im&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>hey, wow. this takes me back &#8211; - <br />
i thought &#8220;search link&#8221; too</p>
<p>but then i&#8217;m v jet lagged, it&#8217;s 4.30am in Israel coming up to xmas day and 3rd day of Chanukah</p>
<p>so i vote for <br />
&#8220;Search Blink&#8221;</p>
<p>im</p>
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		<title>By: Ross Stapleton-Gray</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25289</link>
		<dc:creator>Ross Stapleton-Gray</dc:creator>
		<pubDate>Sat, 20 Dec 2003 05:47:50 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25289</guid>
		<description>&lt;p&gt;As a fan of the pun, if you spin your book as the Sergei &amp; Larry story, why not call it, &quot;Seek and Ye Shall Found: How Google Got That Way?&quot;&lt;/p&gt;

&lt;p&gt;Seeking Search&lt;/p&gt;

&lt;p&gt;Looking for Mr. Good Search...&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>As a fan of the pun, if you spin your book as the Sergei &#038; Larry story, why not call it, &#8220;Seek and Ye Shall Found: How Google Got That Way?&#8221;</p>
<p>Seeking Search</p>
<p>Looking for Mr. Good Search&#8230;</p>
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	<item>
		<title>By: Seairth</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25288</link>
		<dc:creator>Seairth</dc:creator>
		<pubDate>Sat, 20 Dec 2003 00:30:58 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25288</guid>
		<description>&lt;p&gt;How about &quot;Searching&quot;?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How about &#8220;Searching&#8221;?</p>
]]></content:encoded>
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		<title>By: Madison</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25287</link>
		<dc:creator>Madison</dc:creator>
		<pubDate>Fri, 19 Dec 2003 20:47:07 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25287</guid>
		<description>&lt;p&gt;I disagree with Jeff. I like very focused blogs. If you want to expound on other subjects it&#039;s better to have something on the side. It&#039;s good for your readers.&lt;/p&gt;

&lt;p&gt;My vote: Searchlog&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I disagree with Jeff. I like very focused blogs. If you want to expound on other subjects it&#8217;s better to have something on the side. It&#8217;s good for your readers.</p>
<p>My vote: Searchlog</p>
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		<title>By: Mark Frisk</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25286</link>
		<dc:creator>Mark Frisk</dc:creator>
		<pubDate>Fri, 19 Dec 2003 18:07:05 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25286</guid>
		<description>&lt;p&gt;SearchLink&lt;/p&gt;

&lt;p&gt;SearchLight (You might be concerned that &quot;light&quot; could be read as &quot;light weight.&quot; OTOH, searchlight as in spotlight/flashlight/beam is not a bad connotation.)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>SearchLink</p>
<p>SearchLight (You might be concerned that &#8220;light&#8221; could be read as &#8220;light weight.&#8221; OTOH, searchlight as in spotlight/flashlight/beam is not a bad connotation.)</p>
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	<item>
		<title>By: Jeff Jarvis</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25285</link>
		<dc:creator>Jeff Jarvis</dc:creator>
		<pubDate>Fri, 19 Dec 2003 15:49:58 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25285</guid>
		<description>&lt;p&gt;Or go the other way... Are you &lt;i&gt;sure&lt;/i&gt; you&#039;re going to write about just search here? It&#039;s under your own name in the URL. You&#039;ll finish that book. You&#039;ll move on. I started by blog under the headline World War III and threw off that straitjacket quickly as I meandered into other turf. Now it&#039;s true that a focused weblog is in many ways the best weblog; readers know just what they will get; advertising works better; search results work better. And that&#039;s fine if you look at this as a business on search. But if you look at it as your bully pulpit, your corner at the bar, your kitchen table, well, then, it will be whatever you want it to be. So I&#039;d make it either Search or Quest but not Searchquest....&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Or go the other way&#8230; Are you <i>sure</i> you&#8217;re going to write about just search here? It&#8217;s under your own name in the URL. You&#8217;ll finish that book. You&#8217;ll move on. I started by blog under the headline World War III and threw off that straitjacket quickly as I meandered into other turf. Now it&#8217;s true that a focused weblog is in many ways the best weblog; readers know just what they will get; advertising works better; search results work better. And that&#8217;s fine if you look at this as a business on search. But if you look at it as your bully pulpit, your corner at the bar, your kitchen table, well, then, it will be whatever you want it to be. So I&#8217;d make it either Search or Quest but not Searchquest&#8230;.</p>
]]></content:encoded>
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	<item>
		<title>By: Abe</title>
		<link>http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25284</link>
		<dc:creator>Abe</dc:creator>
		<pubDate>Fri, 19 Dec 2003 15:41:42 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2003/12/in_a_name.php#comment-25284</guid>
		<description>&lt;p&gt;Why not go all the way and just call it &quot;Search&quot;?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Why not go all the way and just call it &#8220;Search&#8221;?</p>
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