free html hit counter Go Toast Bought | John Battelle's Search Blog

Go Toast Bought

By - December 16, 2003


One of the most talked about companies in the paid search analytics business is Go Toast, which makes a business of helping companies optimize and analyze their paid search campaigns. I always expected they would be in line for acquisition, perhaps by a large agency like IPG or Omnicom. Instead, Go Toast has been purchased by Atlas DMT, a unit of aQuantive (AQNT), which is a public roll up of several online agencies and services, including longtime survivor Avenue A.

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