A recent Blog Search Engine survey written up in Marketing Wonk shows that 13% of bloggers run ads, 9% have been “approached by companies to blog about their products” and 7% blog for money. While Marketing Wonk spun these as low numbers, I disagree, I think they are quite high, given the early nature of the form. In particular, the 13% who run ads sounds way too high – I doubt 13% of websites ran ads in 1995, for example.
A quick review of the methodology, such that it is, shows that it’s a survey of 610 bloggers who have submitted their sites to the Blog Search Engine and “other blog owners contacted through different channels.” Come on, we can do better that this! I think these kind of stats are fascinating, and would even be useful if they were in any way defensible as statistically significant.