free html hit counter The Economist Weighs In - John Battelle's Search Blog

The Economist Weighs In

By - November 03, 2003

Ho hum. Not as sharp as usual, but a few good points in this Economist piece on the Google IPO. Chief among them is a claim that Google’s contextual advertising margins are weak, according to Findwhat’s CEO (wishful thinking, perhaps?), and a furtherance of the building meme that Google is, in fact, an online advertising agency driven by a great search engine.

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One thought on “The Economist Weighs In

  1. Derek Pavatte says:

    Is it just me or do Google Adwords seem too expensive? I would expect 50-75 cents. Apparently, it’s a highly competitive market for some words. I guess Google isn’t going bankrupt at that rate.