Not surprising, and in the works for sometime, Primedia sold Sprinks to Google Thursday of last week. My posting software was wacky for a few days, so I’m posting this late, I’ll have more on this if I talk to the parties involved, probably later this week. Side note: This past week, Kelly Conlin, my old boss at IDG, took over at Primedia. Saw him in NY, and he looks happy. It was good to reconnect.