I used to advertise on one of About’s site and I and the old advertisers are now gone. We can’t make Adwords pay.

You cannot opt out of google searches and for some products, evidently, they are worthless. This means that your daily budget gets whittled away by clicks on google searches.

Google gets a different kind of traffic than specific, content-rich pages of About does. I have a high-cost, complicated product and I can’t sell it in 5 milliseconds or whatever.

What worked for me was my About page. It got repeat traffic and the people saw me every day. I paid between $40 and $60 per day, every day for 2 years to Sprinks.

I doubt that, at least for the About page I used to advertise on, google’s revenue is as high as Sprinks’ was. But the costs may be much lower, too.

Anyway, it’s a shame to take a property and kill it’s utility, I think.