Yahoo's New Ad Platform
April 6, 2008
Details are emerging, NYT here. I can't write about it due to vacation (am in the airport lounge)....but hope to grok when I get back, given my rants on this in the past...
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Comments
Get offline and enjoy yourself. We'll live for a week ;)
Enjoy your holiday and come back loaded with energy!
Don't worry, chings will have probably changed again by the time you return..
Suddenly there's Google-based ads in Yahoo..
What's next?
The Team
http://wirelessspeech.blogspot.com/
Should be interesting to see how effective Yahoo's new AMP platform actually is. With google's acquisition of Double-Click I expected them to dominate, but it looks like Yahoo still has a couple of tricks up its sleeve.
In my opinion it will all come back to effectiveness and brand recognition. So my bet is that Google will win out in the end.
In my opinion it will all come back to effectiveness and brand recognition. So my bet is that Google will win out in the end.
Enjoy your holiday and come back loaded with energy.And Turkey not is ads yahoo :(
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