Signs of Live
July 12, 2007
Er, life, in MSN LiveSearch. Compete says its share has jumped, the speculation is that it's due to Live Search Club, a new set of search games created to pump up search volume.
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Reader Jeremy Writes: [Yahoo] couldn't get off the crack pipe...the Paid Inclusion model. It failed *everywhere*. [It] still can't get off the crack.
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Perfect for that person with everything: Order 'The Search
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
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Comments
I recently stumbled upon the podcast-preserved Web 2.0 summit recordings on iTunes; as someone who couldn't attend in person, I'd like to offer up my sincere thanks for making the content and insight available for download.
One of the most interesting sessions at the summit was when a group of young students were brought together to discuss the sites and search platforms they use and why. Awareness of Microsoft's search engine seemed surprisingly low. Students said that they use Yahoo because they like the games the site serves up to searchers. Perhaps this move by MSN will bring in younger web users as well.
If anyone reading this has not downloaded the Web 2.0 summit on iTunes, I highly recommend it.
Amanda Mooney
www.americanshelflife.wordpress.com
Some of the Live gain looks like it comes from people running query bots to collect prizes.
http://www.informationweek.com/news/showArticle.jhtml?articleID=201001092
They'd do a lot better if they improved their search and increased the volume of their index.
According to their blog, there's only 3 people working on it, which is slightly worrying. The most recent figure I read (September 2007) indicated that Live now accounts for just under 10% of all search volume, which is quite substantial. This is a bad thing because live is really very tricky to SEO for, because it doesn't do what you expect.
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