Randy Falco, AOL
He's the TV guy who's now running AOL, and he's been pretty quiet since taking over. Here's coverage of a keynote he recently gave, from iMedia, and an interview. He sounds like he's learning pretty quick....
"First, respect the consumer-- don't interrupt his or her experience," Falco said. "In an on-demand world, ads that are unrelated or interruptive are deadly.
"Second, open a dialogue with your customer. Learn to listen as well as talk," Falco said. "They want to be heard.
"Third, be willing to give up some control. I know this involves some risks, but I believe that consumers will reward those brands that come across as genuinely more open and willing to listen.




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