This is a major question, and it's unanswered. Why, if I had nothing but time, I'd be digging into this, and deeply. The amount of rumors, speculation, and backstory that's crossed my desk - involving Hollywood agents, rising videoblogging stars, quarantined inventory on major tech sites, and the like - is enough to fuel at least a front page NYT story. At the very least. Start here, and stay tuned.