Would you pay $999.99 For One Click?
November 16, 2004
Yow! Would you pay $999.99 for one click? That's the maximum now for the Overture network. Used to be $100. Mesothelioma, anyone?
§ Comment Spotlight
Reader Niall writes: Facebook seems a lot less hot than when Mark was on stage a year ago. Many key employees, including co-founders, have left the company. What is Facebook doing to remain an employer of choice in Silicon Valley? »
§ Recent Comments
- says
“ Traffic estimates from both Quantcast and Compete show that Google continues to lose visitor share t ...”» - says
“ No one has died working security for an early morning Amazon sale... Definitely preferred way to sh ...”» - says
“ All that would happen is that they'd all die sooner. SO... what's needed are new economic paradigms ...”» - says
“ I bet it was a bug too, but if it was intentional, it failed miserably with me. I was annoyed that A ...”» - says
“ I suspect part of what's happening is the substitution effect is finally becoming very clear with re ...”» - says
“ I don't think Google will shrink in annual revenue(ofcourse barring this recession period), what we ...”» - says
“ Me Too! At 58 years old I've lived this transition. When I stop to think of how this explosion of ...”» - says
“ I agree, John -- and it's interesting to note that ICANN is now in the process of once and for all s ...”»
§ What am I doing?
§ Categories
Perfect for that person with everything: Order 'The Search
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
§ Searchblog Newsletter
Enter email to subscribe to Searchblog's newsletter:
Comments
If an enterprise ASP sells a $125K/mo, 3-year deal and the lead originates from a PPC ad, then if their CTR is 1% and their conversion rate from clicks is 4%, then each click produces $1800 in revenue...
Ouch - someone say "click fraud" and "clickbot". :(
Don't have my sliderule here but, click fraud aside, it would seem that those types of terms aren't for the faint of heart. These are interesting days in search: competition is high but new avenues are opening.
Leave a comment