Recent Comment
Spotlight
- Reader Michael Megalli writes: It is difficult to engage in genuine conversations with the marketplace when you can't change the reality of how a company does business, what it sells, how it works with partners, etc. [go]
Recent Comments
- fred wilson: " john i think you have to use twitter to ..." [go]
- Serkan: " Looking a blinking, moving, las vegas st ..." [go]
- Adam: " Maybe I am a little slow here. But the Y ..." [go]
- nmw: " Here's one such example of the engine I ..." [go]
- nmw: " There is a quite simple way Micro ..." [go]
- nmw: " I find htt ..." [go]
- nmw: " I agree, Mark. The fact that language i ..." [go]
- Mark Porter: " I was recently at a conference where I h ..." [go]
- Andrew S: " Ads on Google's home page would not hurt ..." [go]
- John Weir: " Great post John. I'm running some cour ..." [go]
- nmw: " wow -- that almost makes the sohbet spam ..." [go]
- me@home.com: " Hi John, great book. Great blog. Great t ..." [go]
- nmw: " Chris, maybe not on HotBot.COM or Googl ..." [go]
- Chris Kilkes: " An old cliche comes to mind, "what's old ..." [go]
- Sarah Worsham: " Interesting idea, but doesn't seem to wo ..." [go]
- seo results: " Interesting, so kinda like what Ask.com ..." [go]
PERFECT FOR THAT PERSON WITH EVERYTHING
Order 'The Search'
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
Blogger's Rights
Top Posts
- The Database of Intentions (or how this all got started)
- From Pull to Point(or the first post where I riff on the "Point-To Economy")
- Google As Builder (or the point at which Google stopped being simply a search engine)
- On Google v. Yahoo
- TV and Search Merge
- On Sell Side Advertising
- Battelle Gets Searchstreams
- Search and Immortality
- Toward the Endemic (on endemic advertising)
More coming soon...
Active Topics
- 35 comments: WTF??!!! (04.17)
- 26 comments: Twitter. Oh God. (04.30)
- 15 comments: The Future of Search Series (05.08)
- 14 comments: The Music In Magazines (05.07)
- 13 comments: The Best Minds of the Web... (05.05)
Monthly Archives
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- October 2004
- September 2004
- August 2004
- July 2004
- June 2004
- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
- December 2003
- November 2003
- October 2003
About John Battelle
Searchblog Newsletter
Enter email to subscribe to Searchblog's newsletter:
Calendar
| Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | 31 |
Syndicate
Powered by
March 23, 2004 8:19 AM
Future of Commercial Search, Cont: Yahoo Autos
If you want to track the commercialization of search, watch Yahoo. Yahoo has created new commercial search attachments around the theme of cars. MediaPost reports.
After nearly a year's worth of consumer and advertiser research, Yahoo! has relaunched its Autos section, aiming to build loyal audiences throughout the entire car-buying process and offer advertisers more refined ways to target them....
...One big change: consumers will be able to drill down deeper than before within particular vehicle categories. For instance, a potential SUV buyer can search for and compare autos within the luxury category, and can also drill even further by price or gas mileage. The site will also begin recommending auto comparisons based on what users compare most often...
...After nearly a year's worth of consumer and advertiser research, Yahoo! has relaunched its Autos section, aiming to build loyal audiences throughout the entire car-buying process and offer advertisers more refined ways to target them....
From what I can grok, seems Yahoo has taken a page from Amazon's book and will create a deep and rather intimate portrait of your car buying preferences, and make suggestions along the way. I plan to use this service as I happen to be in the market, if I learn anything, I'll let you know...
- Posted by John Battelle on March 23, 2004 8:19 AM
TrackBack
Listed below are links to weblogs that reference Future of Commercial Search, Cont: Yahoo Autos:
» Follow That Car from The Pre-Commerce Blog
In yesterday’s post suggesting that Yahoo! buy Shopping.com, I mentioned that the new Yahoo Autos looks like an indication of things to come. John Battelle makes a similar point today when he says “If you want to track the commercialization of search, ... [Read More]
- Tracked on March 25, 2004 7:22 AM
Leave a comment