Network TV: It ain't working
October 25, 2003
What a surprise (see my rant below). What *is* surprising is for Ad Age to hype the fact. SURVEY: NETWORK TV DOES WORST JOB OF PROVING ADVERTISING ROI
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Comments
The LA Times picks up on the meme here.
AdAge is a publication of record for Madison Ave's collective unconscious, so for their readers, it is news. And based on a discussion board of even enlightened interactive media types, it was soundly questioned. So it's obviously more of a signpost of where we're going than a destination, as traditional tv struggles to hold on.
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